Google interstitials penalty is here and we will guide you how to avoid it. Google is now said to be cracking down on those websites that have those annoying, invasive mobile pop-up ads. With mobilegeddon that focused on mobile friendly, Google wanted the website to be not only mobile friendly but also judged how mobile-friendly it was when it comes to fonts, photos and so on.
Now Google is against those websites that make use of annoying pop-up ads. This is what the search engine giant has to say on it.
Recently seen many examples where these pages show intrusive interstitials to users. While the underlying content is present on the page and available to be indexed by Google, content may be visually obscured by an interstitial. This can frustrate users because they are unable to easily access the content that they were expecting when they tapped on the search result.
That being said, interstitials are not banned. Here is how Google wants you to use them.
We love the third way where you show it on above the fold portion so that the original content can be seen beneath the fold. Also allow user to easily dismiss it if he is not interested. Do not make the cross button appear after 10 seconds or so. Think about the user first and not the advertiser.