The Top 3 Internet Marketing Misconceptions Overturned

If you stop and think about it, internet marketing is this immense commerce industry that has taken the world by complete storm. With all the many millions of people involved in online marketing, and have been but are no longer, then it’s the natural order of human nature to create stories that are not true, but they are still perpetuated. The danger these various myths present is they have a life of their own, and they can lead one down a seriously wrong path if believed and followed. So we’ll take a look at just 3 internet marketing myths that need to be unearthed and exposed. Whether you would like to target a niche like article marketing tips or virtually any other niche, it’s essential that you remember the following tips.

This myth has been around since the net began: Like that baseball movie – if you just build a terrific (and large enough) website, then they will come. That is so untrue that it’s almost funny, but it really isn’t funny because it causes people to take the wrong path in their businesses. The smart marketers will create a business plan, however informal it may be, and in that plan will be traffic generating strategies to use. So just remember that nobody knows who you are or anything about you until you do something to get noticed. For example, search engine optimization will be necessary if you want to rank highly in the search engines.

Another internet marketing misconception is that social media is not efficient for driving traffic.

As a matter of fact, it isn’t that hard to connect with potential clients when you are using sites like Facebook and Twitter. The relationship building ability that you can get from these social media tools can be highly effective when it comes to bringing in the sales and getting the most out of your online business. For instance, you can utilize Twitter to touch basis with your existing customers and at the same time add potential customers to your email list and market to them directly. In addition to the advertising potential, social media sites can aid you in creating a brand for your internet business. Whether or not you would like to target a niche such as social networking marketing or virtually any other niche, it’s crucial that you remember the following tips.

The number of website visitors and hits you get do not say anything about the quality of traffic you’re getting. Hits to your site is one thing, but if no conversions are happening then you have to look deeper and ask some questions. Traffic is great any time, but it can be a false sign of ‘success’ especially if the number of conversions is stable at big zero. The most immediate place to look at is your source of traffic, and depending on how you’re marketing; then look at your keywords and phrases.

There are certainly more internet marketing myths where those came from. Some things are not easily avoidable, so just try to confirm the things you hear as much as possible. In time you’ll have a very good idea about whether or not something is bogus.

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Posted on September 27, 2011

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