You might have received this in your Webmaster area, “Markup on some pages on this site appears to use techniques such as marketing up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violates Google’s Rich Snippet Quality guidelines. “
This is a manual or algorithmic penalty that can be site wide or partial. If you are using WordPress then most probably it will be site wide as all we do is use plugins that activate the plugin and it enables rich snippets site wide.
The search engine giant says that it reserves the right to take manual action against those who misuse the rich snippets for showing irrelevant and misleading content.
Markup on some pages on this site appears to use techniques such as marketing up content: This is the solution
Step 1 – Review
Review the structured data report and check for errors that are reported. Look into the URLs and specific pages. If you are using a plugin on a wordpress site for misguiding users to a certain page or pages, stop using that page. You know deep inside that you are doing it wrong. So remove that plugin.
Step 2 – Visit Schema.org and cross reference the respective schema markup implementation. Get the developers to fix those errors and after that test the pages in question on Google Structured Data Testing tool.
Step 3 – File reconsideration request
You will have to file a reconsideration request if you were hit by a manual penalty. Here is a template.
My site <website url> was hit with a manual site wide penalty for spammy structured markup. I have now addressed all the errors and the new structured markup is in line with the Google’s guidelines.
My site’s goal is to have a very high quality website that is useful for the visitors and aligns with Google’s guidelines. We urge Google to process this reconsideration request to remove the manual penalty about spammy structured markup from <website url>.
Let me know if it worked for you. For my clients it did.